PayPerPost gets Funding

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

Wow. $7 Million. That's a ton of money. What would you do if you were PPP right now? Well, for starters, you'd spread a little of the money around to the PPP users right? Well, PPP is. This is one of the opps that they are doing. There will be a few that are a little bit more than this one paid, all the way up to $700. If that's not an incentive to join up and start using PPP, I don't know what is. I really don't.

I think that the extra funding finally gives PPP a little bit of credibility that they didn't have before. It really is a kind of neat way for bloggers to make a little money on the side. Unless you've got a high PR blog with lots of traffic, you aren't going to make a career out of it, but you might end up alright with a little extra. And it's also a great way to reach out to the community at large by becoming an advertiser to advertise on blogs.

So, if I were PPP, I'd spread the money around a little like they have. I'd also start hiring some full time staff to help out with the approvals and denials and such. I'd also buy myself some better servers since their servers are slow, slow, slow. If you use PPP, you will have noticed that already, but if you don't, beware. They are slow. Not tear your hair out slow. But slow enough. Next, I'd do a little mainstream advertising on places like technorati. There is enough buzz going around, but a little extra couldn't hurt. Especially a little positive buzz. Maybe some Mike Arrington sucks type of blog posts... mayb not, but it would be fun.

this has been a paid post through the payperpost program.